Search Engines and your website
Getting people to visit your website is one of the most important factors for website owners. Most Internet users looking for products or services will use a search engine or website directory to find suitable sites. There are four factors to consider about getting your website into a search engine. These are:
- A search engine friendly website
- Submitting your site
- Keyword relevance
- and search engine ranking
Search Engine Friendly Website
In order for website to be able to index your website they need to be able to read it. Search engines use special programs called spiders/crawlers to index your website. These programs a very simple and have a specific job to do. Badly coded website's or navigational structures that they can not follow prevent them to do their job. It is therefore important that your website is search engine friendly. Our website optimisation service is an analysis service aim at producing a report that you can give to your website developer to improve a website's friendliness to the search engines.
Submitting your site
Once you have a website you need to get it into the search engines. This is done by either using the "Submit a Site" feature on the search engines or by getting other website's to link to you. You can speed up the submission process by getting website with a high page ranking to link to you.
Keyword Relevance
Once your website is listed which keywords your site is found under is determined by the relevance of the text on the page. If you want to ensure you are listed under certain keywords/phrases then ensure your website has pages relating to these keywords/phrases. Our generic and custom keyword pages services are a good way of adding keyword relevant pages to any website.
Search Engine Ranking
Your position in the search engine results for a given search is determined by a page ranking that the search engines give every page in their database. The higher the ranking the higher you are listed in the results. There are many factors that determine page ranking. One such factor is link popularity. The more website's that link to you the better especially if these sites have a high page ranking themselves.